With more than 70 luxury hotel properties worldwide, Fairmont is one of the most iconic luxury hospitality brands on the planet – but they have never sacrificed their old-world, small town charm. They have spent decades building the international reputation they are known and revered for today.
It was an honor to work on this – one of the most complete projects I’ve ever been a part of. Both online and offline, I spearheaded the creation of all company collateral and print material for the global hotel chain giant, from books to brochures, billboards, signs, fence wraps, ads, and beyond. Moving online, I crafted the client’s website, landing page, digital ads, social media content, and more, all embracing a sales-oriented mindset that kept the end-customers at heart.
These statement-making pieces needed to boldly represent the brand while making a meaningful contribution to their already-outstanding portfolio. The design needed to reflect their ethos of authentic luxury living in the heart of nature, which is why my color palette consisted of various shades of green among other natural hues to respect their legacy while encouraging a new chapter to be written.
